How to Optimize Your Magento 2 Store for SEO

If you're running a Magento 2 store, then it's important to optimize it for SEO. By doing so, you can improve your rankings in search engine results pages, increase traffic from search engines, and improve the overall user experience. In this blog post, we'll cover the basics of Magento 2 SEO and some advanced techniques that you can use to take your optimization to the next level.

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The Benefits of Optimizing Your Magento 2 Store for SEO

Improved Rankings in Search Engine Results Pages

One of the most important benefits of optimizing your Magento 2 store for SEO is improved rankings in search engine results pages (SERPs). This can be achieved by ensuring that your site is well-optimized for the relevant keywords and phrases that your target audience is searching for. In addition, by regularly publishing high-quality content on your blog and social media channels, you can further improve your site’s SERP rankings.

Increased Traffic from Search Engines

Another benefit of optimizing your Magento 2 store for SEO is increased traffic from search engines. This can be achieved by ensuring that your site is well-optimized for the relevant keywords and phrases that your target audience is searching for. In addition, by regularly publishing high-quality content on your blog and social media channels, you can further increase traffic to your site from search engines.

Improved User Experience

A third benefit of optimizing your Magento 2 store for SEO is improved user experience. This can be achieved by ensuring that your site is easy to navigate and provides users with the information they are looking for in a clear and concise manner. In addition, by implementing responsive design, you can ensure that users have a positive experience regardless of the device they are using to access your site.

Magento 2 SEO Basics

Installing and Configuring the Magento 2 SEO Extension

The first step to optimizing your Magento 2 store for SEO is to install and configure the Magento 2 SEO extension. This extension will add several features to your store that will help you with your optimization efforts, including:
• Automatic generation of meta tags for products and categories
• A built-in keyword research tool
• The ability to create custom URL structures
• A sitemap generator

To install the extension, log in to your Magento 2 admin panel and navigate to System > Extensions > Install New Extensions. Then, search for “Magento 2 SEO” and install the extension.

Once the extension is installed, you can configure it by navigating to Stores > Configuration > Mageplaza Extensions > SEO. Here, you can set up the extension’s various features according to your preferences.

Optimizing Your Site’s Title and Meta Tags

One of the most important aspects of on-page optimization is title tags and meta tags. These are HTML elements that provide information about your web page to search engines. They also determine how your page will appear in search engine results pages (SERPs).

To optimize your site’s title tags and meta tags for SEO, you need to make sure that they are descriptive and keyword-rich. However, you also need to avoid keyword stuffing, which is when you include too many keywords in your tags in an attempt to game the system. This practice will not only result in lower rankings but could also get you penalized by Google.

When creating title tags and meta tags, it’s also important to keep mobile users in mind. This is because more and more people are using mobile devices to search the web. As such, you need to make sure that your tags are properly formatted for mobile devices. For instance, you should use short titles that fit within the character limit for mobile SERPs.

Creating an XML Sitemap

An XML sitemap is a file that contains a list of all the pages on your website along with additional information about each page (e.g., when it was last updated). This file helps search engines index your website more effectively so that people can find all of its content easily online.

To create an XML sitemap for your Magento 2 store, log in to your admin panel and navigate to Marketing > Seo & Search > Site Maps . On this page, you’ll see a list of all the sitemaps that have been generated for your store automatically by the Magento 2 SEO extension (if any). To generate a new sitemap , click on Add Sitemap .

On the next page , enter a name for your sitemap (e), select a frequency (f) at which you want it updated , choose whether or not you want it compressed (g),and then click on Save & Generate (h).

Optimizing Your Site’s Images

Another important aspect of on-page optimization is images. This is because search engines are able to index images as well as text. As such, you need to make sure that all of the images on your website are optimized for SEO.

There are a few things you can do to optimize your images for SEO. First, you need to make sure that all of your images have descriptive file names . For instance, instead of naming an image “IMG_1234.jpg”, you should name it “blue-widget.jpg”.

In addition to descriptive file names, you also need to include alt text for all of your images . Alt text is a short description of an image that is used by search engines and people with vision impairments. When adding alt text, be sure to include relevant keywords so that your images can be properly indexed by search engines.

Finally, you need to make sure that your images are of the proper size . This means that they should be large enough to be seen clearly on all devices but not so large that they take forever to load.

Advanced Magento 2 SEO Techniques

Creating an SEO-Friendly URL Structure

When it comes to optimizing your Magento 2 store for SEO, one of the most important things you can do is create an SEO-friendly URL structure. By default, Magento 2 uses a not-so-SEO friendly URL structure that looks something like this:
www.example.com/catalog/product/view/id/

While there’s nothing necessarily wrong with this URL structure, it’s not very user-friendly or descriptive, and it doesn’t give search engines much to work with when it comes to indexing and ranking your site.

A better option would be to use a more descriptive and keyword-rich URL structure, such as:
example.com/category/product or example.com/product

This new URL structure is much more user-friendly and descriptive, and it gives search engines more information about what your page is about, which can help with rankings. To change your Magento 2 store’s URL structure, go to Stores > Configuration > Catalog > Catalog > Search Engine Optimization and change the “Use Web Server Rewrites” setting to “Yes”.

Implementing Schema.org Markup

Another advanced SEO technique you can use on your Magento 2 store is implementing schema.org markup. Schema markup is a code that you can add to your website to help search engines understand the content on your pages better. This can be especially helpful for product pages, as it allows you to provide detailed information about your products directly in the code of your page, making it easier for search engines to index and rank your product pages in results pages.

To add schema markup to your Magento 2 store, you can use the MageWorx SEO Extension or the Yoast SEO Plugin for WordPress (if you’re using WordPress for your Magento 2 store). Once you have either of these plugins installed, simply follow the instructions on how to add schema markup to your pages.

Creating an AMP Version of Your Site

AMP stands for Accelerated Mobile Pages, and it’s a project from Google that aims to improve the performance of webpages on mobile devices by simplifying the code used to build them. AMP pages are designed to load faster on mobile devices by eliminating unnecessary code and elements, and they can also be cached by Google so that they load even faster for repeat visitors. While AMP is primarily designed for news articles and other time-sensitive content, there are some eCommerce applications for AMP as well, such as creating product landing pages that load quickly on mobile devices.

If you want to create an AMP version of your site, there are a few different ways you can go about it:
• Use a plugin: If you’re using WordPress for your Magento 2 store, there are plugins available that will automatically create AMP versions of your pages (such as the Yoast SEO plugin mentioned earlier).
• Use third-party services: There are also third-party services that will create AMP versions of your pages (such as ampifyme).
• Do it yourself: You can also manually create AMP versions of your pages if you have experience with coding (you can find more information about how to do this here).

Once you have an AMP version of your site set up, be sure to submit it to Google Search Console so that Google knows where to find it when people search for things related to your business on mobile devices.

Using Google Search Console to Monitor Your Site’s SEO

Google Search Console is a free tool from Google that allows you to monitor your site’s SEO and performance in Google search results. It also allows you to submit your sitemap to Google, which can help with getting your pages indexed and ranked. To use Google Search Console, simply go to google.com/webmasters and sign up for an account. Once you’ve done that, you can add and verify your site, after which you’ll have access to all of the features of the tool.

Conclusion

As you can see, there are many benefits to optimizing your Magento 2 store for SEO. Not only can it help improve your rankings in search engine results pages, but it can also increase traffic from search engines and improve the overall user experience. By following the tips and techniques outlined in this blog post, you can get started on improving your store’s SEO today.

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