About StoreFrame
About StoreFrame
Designers, developers, and engineers — AI-versed, multidisciplinary, senior. Hands-on, self-managed. No juniors, no interns, no managers. We cater to a selected few.
An AI-Native Company
An AI-Native Company
AI isn’t a feature we bolted on — it’s the operating system the whole company runs on. Everything becomes queryable data, and the loop compounds: a small team operating at 100x.
Engineers Only
A hands-on technical team — senior engineers with a decade of production systems behind every decision. No account managers, no layers, no bullshit between you and the platform.
AI-Experienced Operators
The people who answer you run Claude-driven, agentic operations across the fleet daily — real production AI experience, direct answers from the operators, not a ticket queue.
Systems, Not Hours
Every repeating task becomes a system. Provisioning, tuning, hardening, backups — all automated and observable. We ship infrastructure that operates itself, not retainer hours.
Remote, High Ownership
A remote team spanning Indonesia and the Netherlands. Every engineer owns their decisions end-to-end — no handoffs, no committees, no second-guessing, no waiting on approval.
AI-Ops, End to End
AI-Ops, End to End
We don't only sell AI-native infrastructure — we run on it. Support, development, design, architecture, copy — AI evaluates and coordinates the work, not just writes code.
Develop & Debug
AI writes, reviews, and debugs production code with us — reading logs and proposing fixes, not just autocomplete.
Design & Copy
Design, UI, and copy run through AI — drafted and refined against our voice before a human signs off.
Architect & Evaluate
Architecture and trade-offs reasoned through with AI — it weighs options and stress-tests, not just generates.
Support & Coordinate
Support and ops are AI-coordinated — triaging questions and keeping a small remote team in sync.
Why We Built This
Why We Built This
Three reasons we built StoreFrame: to future-proof for the AI shift, to scale Magento work without cloning ourselves, and to prove AI can 100x far past code.
Forward Thinking, Future-Proofing
We laid the groundwork for the AI disruption first, from infrastructure up. Once every operation flows through one system as data, pivoting to what comes next is easy.
Scaling Magento Development
Keeping clients fast meant taking on more without cloning ourselves. So we built past the theme — infrastructure that makes every new store identical to the last.
AI, 100x Everywhere
AI doesn't just 100x programming. Across eCommerce operations — debugging, support, features, incidents — agents compound the same way. StoreFrame is where we prove it daily.
Founder's Note
Founder's Note
How StoreFrame began, and why it's built the way it is — a note from the person who designed it, coded it, and still runs it every day.
Occasionally Involved
Occasionally Involved
From time to time, parts of the team still take on government, banking, and defense work — where the security and reliability bar is unforgiving. We don’t pretend to have rebuilt that bar for eCommerce: a webshop doesn’t need a vault, and chasing one just recreates the bureaucracy we left. We kept the instinct, not the ceremony — good habits from that world, applied with a lighter touch.
Government
Public-sector projects with data-security, multi-tenant, and compliance demands — shaping how we handle customer data and access control.
Banking & Finance
Financial platforms demanding high-availability, audit trails, and transaction integrity — the care Magento orders and payments now get.
Military / Defense
Defense and military supply chains — network segmentation, hardened defaults, and audit-trail discipline now baked into every environment.
Latest Articles
Latest Articles
So you know the person behind it. Not a sales pitch, just what StoreFrame is to me: a home for my team, my notes as working code, and the impossible thing I'm glad I tried to build.
A PHP vulnerability dropped the night before Meet Magento Germany. Ten things I took home: about people, patching, merchants who choose offline, and why badges don't stop bugs.
PWA Studio, Vue Storefront, GraphCommerce, Rapidez, Breeze and Hyva: why headless Magento kept losing to cost, and why AI that writes JavaScript fluently may finally flip the verdict.
Every Magento merchant asks whether the platform will still be here, and still be free, in five years. We stopped answering shop by shop and moved every customer to Mage-OS. Here's why.
One decision saved us setup time on every store, kept catalogue pages fast and stopped more bots: a self-hosted, Turnstile-style challenge that installs itself.
More than ten detectors score every request before anything is decided. Here is the scoreboard, what each signal is bad at, and the customers we annoyed on the way.
