We don't chase perfection. We build close enough.

Perfect infrastructure doesn't exist. But infrastructure that's good enough to ship, scale, and sleep at night? That we can build.

We're a small, bootstrapped team of platform engineers and designers based between Rotterdam and Indonesia. No VC pressure. No artificial deadlines. Just people who love building infrastructure and tools that actually work.

We spend our time labbing around. Testing new architectures. Breaking things. Fixing them. Figuring out what "good enough" actually looks like for real Magento teams. Then automating it so you don't have to.

Why we built this:

We got tired of Magento hosting that either oversimplifies (and breaks everything) or overcomplicates (and costs a fortune). So we built what we'd want to use ourselves: automated infrastructure that handles the complexity without hiding the controls.

Why we're opening this up:

We realized other Magento teams face the same problems we solved for ourselves. Remote developers fighting with local environments. Deployments that should take minutes, not days. Infrastructure that's either too simple or impossibly complex.

So we turned our internal platform into StoreFrame.

What we believe:

Developers should deploy stores, not debug servers. Remote teams should collaborate in the cloud, not fight local environments. And good infrastructure should feel invisible until you need to peek under the hood.

Our Services

From a very small team passionate about Magento to a studio that builds, automates, and scales eCommerce experiences.

Every experiment, every sleepless night fine-tuning performance, every line of code we refactor is driven by one mission: to create commerce that feels effortless, fast, and intelligent.

We craft them end-to-end, with the same energy and precision that define StoreFrame.