Centralized Product Data Management

WisePIM is a Product Information Management system that serves as the central source of truth for product data across sales channels. For Magento stores with large catalogs, multiple storefronts, or data coming from ERP systems and supplier feeds, WisePIM provides a structured environment for managing products, categories, and attributes before they reach the storefront.

The bidirectional Magento synchronization keeps product data consistent between WisePIM and your Magento catalog. Changes made in WisePIM push to Magento, and updates from Magento sync back — ensuring both systems stay aligned without manual data entry.

Bidirectional Magento Sync

WisePIM syncs products, categories, and attributes with Magento in both directions. This is particularly valuable for teams where product managers work in WisePIM while store operators make adjustments in Magento — both sets of changes are reconciled automatically.

Data Quality and Asset Management

Data quality rules and validation ensure that products meet completeness requirements before they are pushed to the storefront. Missing descriptions, incorrect attribute values, or absent images are flagged before they reach the customer. The built-in asset management handles product images and documents alongside the product data.

Multi-Channel and Import/Export

For stores that sell across multiple channels — Magento, marketplaces, print catalogs — WisePIM provides a single place to manage product information and distribute it to each channel. Import and export capabilities support data feeds from ERP systems, supplier spreadsheets, and other external sources.

• Centralized product data for catalogs, categories, and attributes
• Bidirectional Magento sync — products, categories, attributes
• Data quality rules and validation before publish
• Asset management for product images and documents
• Import/export from ERP and supplier feeds