Design
Design
Magento storefront design — modern theme development, mobile-first layouts, and conversion-optimized checkout flows by engineers who ship Magento every day.
Theme Development
Theme Development
Magento frontend work from layout XML through PHTML and asset pipeline — built to upgrade cleanly without forking the parent theme.
Parent / Child Theme System
Maintained parent theme with per-client child theme overrides for branding, layout, and content blocks. Brand alignment without breaking upgrade paths or duplicating shared logic.
Brand Integration
Visual identity applied through Magento theme variables — colors, typography, logos, and component spacing. Brand consistency across product, cart, and checkout pages without forking the parent theme.
Mobile-First Design
Progressive enhancement starting from mobile viewports. Touch-optimized interactions, responsive grid layouts, and viewport-aware asset loading for every screen size, from feature phones to ultrawide monitors.
Conversion-Optimized Checkout
Streamlined checkout flows that reduce cart abandonment. One-page checkout consolidation, guest checkout support, and inline payment forms with clear error handling at the field level.
Design Process
Design Process
Discovery, prototyping, and iteration — design decisions validated in working code on staging, not in slide decks reviewed offline at weekly check-ins.
Discovery
Brand audit, customer journey review, and technical constraint capture. Outputs a single-document brief that both teams sign off on before pixels move on the screen.
Prototyping
Frontend prototypes shipped as working Magento code on staging, not as static Figma exports. Key flows — product, cart, checkout — runnable from day one of the engagement.
Iteration
Staging-deployed iterations with usability and performance feedback collected before launch. Layout shifts, load times, and tap-target sizes measured per iteration cycle, not at the end.
